The Beijing Olympics:
Chinese views on China's Games
China Olympics Week One
What's red, fluffy and selling like hotcakes in China?
Fuwa fever has gripped China and the red Olympic mascot (known as a Fuwa), Huanhuan, is easily the most popular one among the Chinese people. How do we know this? We asked! Of course the finding makes sense because red is highly symbolic in China... both as a lucky colour and representing China itself.
During the first week of the Games, Synovate spoke with 500 urban Chinese (overnight!) to get a glimpse into their Olympic thoughts and behaviour... please see the attached report for some fast facts.
China Olympics Wrap Up
Chinese consumers tell of greatest Olympic moments, best sports and Gold medal sponsorship efforts
The party's over. Everyone has gone home. And the world's greatest sporting festival has drawn to a close for another four years. Which of course leaves the question... what impact did it have on China's people?
Synovate conducted an online survey among urban Chinese the moment the Olympic flame was extinguished in the Bird's Nest Stadium. More than five hundred people responded in under seven hours (our very own Olympic record!) and told us what their best sporting moment was, best non-sporting moment, favourite sport, most memorable sponsor, their view of the most important legacy of the Games and a whole host of other things as well.
Please click on the below reports for an overview of all-things-Olympic.
