2010 U.S. Diversity Markets Report

The U.S. multicultural population continues to grow, which is changing the face of the American consumer. Get the latest Diversity data and insights with the 14th edition of Synovate's U.S. Diversity Markets Report, now 30% off!

The 2010 U.S. Diversity Markets Report, published every other year, includes primary research data and analysis of the major U.S. ethnic groups, as well as an in-depth analysis of the geo-demographics of acculturation and an in-depth analysis of the complex interplay of language and media among Hispanics. The Report also includes detailed demographics and market profiles for the top 79 DMAs in the U.S.

New this year is The Diversity Shopper Insights Report. This report examines the Shopping Styles and Path to Purchase through the lens of the Hispanic and African-American shopper.

Synovate has developed a proprietary Shopping Styles Segmentation, which identified four distinct shopping styles: Functional Planners, Preference Planners, System Beaters and Explorers. In the Diversity Shopper Insights Report, we'll be comparing shopping styles across 12 categories, including breakfast cereal, coffee / tea, pet food, condiments, crackers, salted snacks, carbonated soft drinks, shampoo / conditioner, toothpaste, analgesics, dishwashing liquid, and laundry detergent among Hispanics vs. African Americans vs. the General Market. We'll also be looking at the degree to which the decision to purchase is being made in store using our Find / Decide analysis and, on a category basis, how decision making differs among ethnic shoppers vs. general market.

Download the free 2010 U.S Diversity Markets Report Snapshot (PDF, 1.2 Mb) »