Bootstrapping
Abstract:
Several statistical methods involving resampling of observations have been developed in recent years. Resampling allows statistics of interest to be estimated when statistical assumptions are inappropriate, or no known statistical approaches exist, or known statistical assumptions are too complex to carry out routinely. One such resampling technique called jackknifing was intoduced earlier in Research on Research Report Number 11. Another method, called bootstrapping, is applied to the problem of estimating brand share and its variability.
