The Use of Concern Scales as an Alternative to Importance Ratings
Abstract:
Research was undertaken to assess the virtues of a "concern" scale. Considered similar to importance ratings in interpretation, the concern scale is an attempt to reduce the clumping of responses at the upper end ("extremely important") of the rating scale and, in general, to increase the amount of variability in the scale responses. A concern scale differs most noticeably from an importance scale by the objective wording of the statement to be rated.
