The Effect of Population Size on Precision and Sample Size
Abstract:
Many marketing research projects are primarily enumerative in nature, the purpose being the need for a description of the population of interest. For example, a small geographic division of a national cable television company may be interested in various characteristics of their subscribers to aid in programming decisions. A project could be undertaken to address this objective by eliciting the desired demographic, behavioral, and/or attitudinal information from a sample of their subscribers, in essence obtaining a description of the population of subscribers.
