Alphabetical index
ABCDEFGHIJKLMNOPQRSTUVWXYZ


 
 
Paired Comparison Procedure
- Attribute Evaluation
28. Measuring the "Importance" of Attributes
- Product Evaluation
19. Response Measures, Data Collection Methods, and Conjoint Analysis: A Two-attribute Case Study
26. Analysis of Forced-Choice Data
33. Simultaneous Measurement of Discrimination and Preference
38. Correctly Selecting the Best Product
Pattern Analysis
35. An Analysis of Multiple Brand Usage
Penalty Analysis
56. Triangle Plots: Graphic Display of "Just Right" Scale Data
Percentiles
17. Graphic Displays of Data: Box and Whisker Plots
Perceptual Maps
27. Minimizing Losses (or Maximizing Gains) and Choosing Confidence Levels
29. Displaying Group Differences Using Biplots
53. The Effect of the Number of Scale Points in Measuring Product Perceptions
Power (See Type II Error)
14. Analysis of Variance: One-factor Designs
27. Minimizing Losses (or Maximizing Gains) and Choosing Confidence Levels
36. The Logic of Statistical Significance Tests
37. Sample Sizes for Analyses of Means and Proportions
38. Correctly Selecting the Best Product
43. Balancing Confidence and Power for Decision Making
Preference
- Tests, Design Of
33. Simultaneous Measurement of Discrimination and Preference
41. Some Methodological Issues in Product Testing
- Influence By Attributes
15. Do You Want Overall Opinions or Diagnostic Information
- Measurement Of
35. An Analysis of Multiple Brand Usage
41. Some Methodological Issues in Product Testing
Price Perceptions
9. Pricing Research: Single vs. Multiple Presentations
Prior Information (see Bayesian inference)
55. Use of a Bayesian Orientation in Product Testing
Probability of Correct Selection
38. Correctly Selecting the Best Product
Probabilty Plot
17. Graphic Displays of Data: Box and Whisker Plots
Product Labels, Use of Letters
16. Using Letters to Identify Products or Brands
Product Tests, Analysis Of
55. Use of a Bayesian Orientation in Product Testing
Product Tests, Design Structure
16. Using Letters to Identify Products or Brands
33. Simultaneous Measurement of Discrimination and Preference
41. Some Methodological Issues in Product Testing
49. Statistical Designs for Ordering and Rotating Products in Product Tests
51. Factors Involved in Conducting Product Tests via Central Location Facilities
- Treatment Structure & Monadic For Ordering and Rotating Products
41. Some Methodological Issues in Product Testing
- Balanced Incomplete Block, Partially Balanced Incomplete Block, Factorial Design, Fractional Factorial Design, Latin Squares, Youden Squares, & Cross Over Design
41. Some Methodological Issues in Product Testing
49. Statistical Designs for Ordering and Rotating Products in Product Tests
Product Tests, Measurement of
- Absolute Measurement
- Relative or Comparative Measurement
- Direct vs. Indirect Measurement
43. Balancing Confidence and Power for Decision Making
Product Tests, Methods
51. Factors Involved in Conducting Product Tests via Central Location Facilities
Proportions, Analysis of
26. Analysis of Forced-Choice Data
37. Sample Sizes for Analyses of Means and Proportions
50. Statistical Analyses of Extreme Proportions
53. The Effect of the Number of Scale Points in Measuring Product Perceptions
54. Test of Differences Between Correlated Proportions
Purchase Incidence, Measurement of
5. Measuring Purchase Incidence Rates
Purchase Intent
- Influenced By Multiple Product List
12. Measuring Buying Intention: Product List vs. Single Product Questionnaire
- Influenced By Price Presentation
9. Pricing Research: Single vs. Multiple Presentations
- Measurement Of
9. Pricing Research: Single vs. Multiple Presentations
12. Measuring Buying Intention: Product List vs. Single Product Questionnaire
23. Measuring Buying Intention: How Valid is the Estimate?
- Purchase Cycle
52. Censored Scales
- Validation Of Measures
23. Measuring Buying Intention: How Valid is the Estimate?