March 2008

Beyond mere customer retention (PDF, 50Kb)

Source: Quirk's Marketing Research Review

In today's competitive world, the measurement and modeling of customer loyalty has become a valuable management tool for companies to better ensure that they remain competitive and maintain, or better yet, expand their current customer relationships. However, measuring customer loyalty in an industry where many customers don't have a choice of providers doesn't make sense...or does it? The answer depends on how you define customer loyalty.

June 2007

The Colour of Money

Source: Marketing Magazine (www.marketingmag.ca)

With their growing product knowledge and buying power, consumers will force even the most hesitant companies into truly going green, writes Rob Myers.

April 2007

Survey ethnic groups online with specific objectives (PDF, 111Kb)

Source: Marketing News

December 2005

Two-third of Canadians victims of road rage (PDF, 54Kb)

Source: CTV.ca

November 2005

TiVo goes international (Requires Real Player)

Source: American Public Media

The TV recording company is looking to expand its trade horizons overseas, starting first in Taiwan. Ethan Lindsey reports.

November 2005

A Conversation with Everett Hernandez (PDF, 30 Kb)

Source: HMW Online

July 2005

The Wired Are A Rude Bunch (PDF, 22 Kb)

Source: Forbes.com

June 2003

Top 50 U.S. Research Organisations (PDF, 1.1 Mb)

Source: Marketing News, "Honomichl Report"

May 2003

The "Big Little MR Company" That Thinks It Can (PDF, 487 Kb)

Source: Research Business Report

April 2003

Seize the Day (PDF, 668 Kb)

Source: Asia Pacific Food Industry

The time is now in Vietnam, as Damien Duhamel identifies key opportunities in the agrifood sector.

January 2003

Free and Easy (PDF, 40 Kb)

Source: Television Today

Multichannel TV is increasingly looking for subscription revenues to balance its books. Mary Sheh looks at where that leaves the free-to-air satellite TV market in Asia.