Advanced analytics
Digging ever deeper into data
Synovate Healthcare applies many different multivariate techniques to solve unique marketing problems, deploying the skills of our advanced methods group.
The advanced healthcare research we conduct includes:
- Segmentation: finding groups of particular interest for helping clients target their promotional activity
- Conjoint analysis: prioritising product features in product and communication development
- Positioning studies: finding out what's driving clients' brands and how they perform versus their competitors'
- Data Mining: finding those hidden treasures in data sets