Detail Follow Up
Revealing the effect of representative sales calls on customers
Detail Follow Up (DFU) research provides invaluable feedback about the effect of representative sales calls on customers. You can learn the recall of target and competitor visits, spontaneous and prompted awareness of key messages and impact on behaviour.
Synovate Healthcare offers a range of DFU methodologies, including ViewsCast™ a new automated approach to data collection.
We also regularly interview representatives in tandem with doctors to assess their own experiences.