Synovate Healthcare Jigsaw
Performance Metrics for the UK GP sector
Synovate Healthcare Jigsaw is one of the longest running UK primary care salesforce effectiveness services.
Our panel of GPs reports continuously on their prescribing decisions and representative promotional activity, enabling you to see:
- Salesforce performance and impact on new business
- Prescribing, including reasons for product choice
- Volume, coverage and frequency of detailing activity
- Product launch performance across a range of parameters, on a monthly and weekly basis
- Impact of detail messages
Proprietary target lists can be included in the data, allowing for further validation of strategy and optimisation of marketing activity.
Jigsaw's key benefits to you
The majority of our UK Top 10 clients subscribe to Jigsaw because of its:
- Unique ability to link sales force activity with GP new business prescribing
- Highly representative sample
- Weekly or monthly reporting, allowing quick responses to market changes
- Monitoring of all major primary care therapy areas
Our industry awards
Undertaking a retrospective analysis of 19 years' of Jigsaw tracking data, Synovate Healthcare developed a normative uptake database to inform new product forecasts and provide benchmarks for future launch tracking projects.
On the strength of this, we were awarded the 'Best Use of Secondary Data' and the 'More for less' awards in the 2007-8 Best of Business Intelligence awards from the British Healthcare Business Intelligence Association.