Market barriers
Sharpen your brand
Understand the impact of market barriers on your pharmaceutical brand with Synovate's unique proprietary framework, Brand Value Creator (BVC).
BVC gauges the relative health of pharmaceutical brands on two critical measures that, together, comprise its market share: attitudinal equity and barrier effects. BVC combines these two measures to provide market insights and knowledge to drive and shape successful brand development.
By incorporating barriers, BVC goes beyond measuring and defining brand equity. It enables us to identify business issues as well as marketing issues, and thus to determine how to build brands.
For full details and to view sample outputs, see our Brand Value Creator micro-site.