Medical Device, Medical Technology and Diagnostics
Medtech is Synovate Healthcare's team dedicated to medical device and medical technology market research
Our global team of specialists work with the world's leading medical device manufacturers. The team prides itself on bringing together extensive industry experience and expertise in order to provide actionable insights to marketers of medical technology and medical devices.
Key facts
- Medtech focus: The Medtech team focuses solely on medical devices, medical technology, and diagnostics market research.
- Global reach: The team is spread across Europe, the US and Asia, with specialist expertise in emerging markets.
- Full range of service: Medtech has vast experience addressing a full array of business issues and successfully executing qualitative, quantitative and consulting market research studies.
- Access to relevant respondents: The team is supported by a dedicated global healthcare fieldwork team which specializes in recruiting the appropriate respondents in this industry which often differ from those for pharma studies.
Industry expertise
The Medtech team combines a wide range of industry experience, including - although not limited to - medical devices, medical imaging, clinical diagnostics, patient monitoring, hospital supplies, drug delivery and IT-enabled services.
Expertise
We have unrivalled therapy area and medical device knowledge on a full array of research areas. We can provide insight into many areas including:
- Concept / Product Testing
- Device Evaluation and Usability
- New Product / Market Entry Optimization
- Pricing Research
- Positioning, Advertising & Messaging Effectiveness / Tracking
- Market Assessment and Segmentation
- Market Sizing / Forecasting
- Customer Experience
- Key Opinion leader Research
- Payer Research
- Competitive Intelligence
Capabilities
Our objective is not to provide a particular research solution, but to solve a business issue. The range of research we can apply includes numerous ad hoc qualitative and quantitative methodologies with global fieldwork capabilities. We have a vast array of capabilities including:
- In depth Interviews
- Focus Groups
- Dyads & Triads
- On-site Interviews
- Online Surveys
- Ethnographic & Observational
- Conjoint / Discrete Choice
- Brand Mapping
- MaxDiff
- Segmentation
- Contact us for more information on Synovate's Medtech team and how we can help.