Patient / OTC research
Driving ROI on your marketing spend
Pharmaceutical companies are increasingly trying to reach consumers / patients direct through broadcast, print, the internet and other media.
Synovate Healthcare can help you to understand the impact of such spending. We seek to improve ROI for Direct To Consumer (DTC) marketing by pinpointing the best targets and identifying the most effective messages.
We offer a variety of data collection methods including pre-screened, low incidence condition sufferers (available for cost efficient research) and innovative proprietary approaches to pre-testing and ad tracking.
Our experience and expertise spans a large number of therapeutic areas including allergies, pain, mood disorders, erectile dysfunction, diabetes, osteoporosis, women's and men's health and overactive bladder.