Performance Optimiser
Sales Force Effectiveness - reach the next level in sales performance
Your sales message and the representatives delivering it are an intrinsic part of your strategy. Their performance is crucial to your success. But how effective are they? What effect are they having on Physicians willingness to prescribe your product? What are they doing that works and more importantly, what are they not doing but should be?
Performance Optimiser answers three fundamental questions:
- How effective are your sales messages and representatives?
- What are the barriers to prescribing your product?
- Is your sales campaign helping to overcome them?
Understand these, and see your sales increase.
Performance Optimiser utilises Synovate's unique Brand Value Creator to measure the success of your sales campaign against your competitors and identify the effect of specific market barriers on the prescribing of your product. Our approach uses established and validated analytics to link your sales campaign to Physicians' actions.
Once you know the weak points of your campaign, you know what needs to improve. This can be anything from an ineffective sales message, lack of product awareness among Doctors, to fundamental factors such as number of sales visits or the personal attributes and knowledge of your sales force.
Performance Optimiser is designed so that each study focuses on a specific disease area. The use of consistent questions for each study then allows the data to be analysed across therapy areas and markets.
Measuring and evaluating the effectiveness of the sales reps and messages of core products across key therapy areas, Performance 360 provides actionable recommendations to enable you to make direct improvements to the effectiveness of your sales campaign.
Performance Optimiser is available for launch in the UK, US, across Europe, and Asia.
Performance Optimiser: Effectiveness Improved.