PinPoint™
Pinpointing doctors' motivations
How do your customers perceive your brand within your competitive set? What do customers really want from brands in your category? Is your brand strong on the benefits that matter most to customers?
Pinpoint the answers to these and other questions with our comprehensive analytical approach that helps you discover what really motivates doctors, pharmacists, etc.
PinPoint™ is a category-based approach that helps marketers discover what benefits really drive brand and product preference in your category. It can give you the marketing information you need to optimise your brand's competitive position.
Synovate Target is a needs / benefits-based segmentation that allows you to develop segment-specific strategies that match brand strengths with the best prospects for your brand.