Qualitative
Bringing life to life
At the core of successful marketing and promotional campaign strategies, you'll often find a well-timed qualitative research project.
Our team of highly trained qualitative specialists uses innovative techniques during interviewing / moderating to probe deeply held motivations, attitudes and beliefs that often play a larger role in market choices than the rational explanations initially provided by respondents.
Our advanced understanding of qualitative methods allows us to utilise innovative study design, moderating techniques, and analysis, tying research findings to your business objectives.
A new qualitative framework from Synovate, Lifeworlds, offers a full range of ethnographic approaches that can be applied to both doctors and patients.