Sales force effectiveness
Understand the impact and influence of your sales force
Synovate Healthcare is experienced in identifying the impact of your sales force and campaigns on doctors' prescribing decisions.
Our new syndicated service, the Sales Campaign Effectiveness Study, can reveal your performance by brand, your strengths and weaknesses versus your competitors', and how you can really optimise your sales force and marketing messages. For more information, click here.
Additionally, in the UK we run Synovate Healthcare Jigsaw - one of the longest running UK primary care sales force effectiveness services. Jigsaw lets you see:
- Salesforce performance and impact on new business
- Prescribing, including reasons for product choice
- Volume, coverage and frequency of detailing activity
- Product launch performance across a range of parameters, on a monthly and weekly basis
- Impact of detail messages
A new qualitative framework from Synovate, Lifeworlds, offers a full range of ethnographic approaches that can be applied to both doctors and patients.