Segmentation research
Because one size doesn't fit all
When it comes to patient treatments, different doctors have different values and needs. It's seldom possible to develop a single message that convinces all doctors to use your product.
We can help you to identify how many different doctor groups or segments exist, characterise these groups, and develop a variety of messages that each can relate to.
We address three key business issues:
- Portfolio management (using Global Therapy Monitors and Synovate Censydiam)
- Targeting (using sales force effectiveness research and psychographic profiling)
- Commitment (using Brand Value Creator)
Our range of tools includes Benefit Segmentation, Attitudinal Segmentation, and Product Segmentation among other techniques.