Brand and market share measurement

Synovate has conducted brand health, brand positioning, and market share research for some of the nation's largest managed care organizations. We can conduct surveys using any protocol, but for branding surveys, we often survey members of Synovate's representative national panel (link to panel research).

Synovate has developed and pioneered several proprietary products designed to address specific branding needs:

• The Brand Value Creator — provides a competitive measure of attitudinal equity or loyalty for you and your major competitors and identifies consumers with the greatest potential for future growth
• PinPoint — is a brand positioning solution that links brand preference data with brand image data to provides you with the insight you need to strengthen your brand's competitive position in the marketplace.
• BrandVision — is a brand and advertising tracking measure that provides ongoing, actionable information about brand health and direction

We provide quality survey execution and confidentiality of beneficiary information as all the work is done in our own facilities so that beneficiary names never leave our control. We offer a sophisticated sample control system to track the sample through all phases of the survey, and we use high quality automated systems throughout the process.

For more information please contact:

David Bryant
Send an email
Telephone: +1 703-663-7280