Synovate In:fact —
a first look at just-in research findings

In:fact readers are among the first to learn the latest findings from global market research leader Synovate.

In:fact delivers intriguing new facts and findings about consumers and markets directly to the desktops of people with a bona-fide interest in marketing research.

Synovate In:fact is usually compiled from large scale global surveys of well over 10,000 respondents. Many of the findings that emerge are published for the first time in In:fact.

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Current issue

February 2010
Mastering consumer confidence

If your business depends on consumer sentiment - and let's face it, most of them do - you've probably been on quite a ride over the past couple of years. Words as diverse as 'rocketing', 'plunging', 'plummeting' and 'recovering' have all reasonably described markets and sentiment over a very short period of time. We do not need to document all the economic highs and lows here (we've all lived them) but suffice to say, insight into people's confidence and spending priorities for the coming months helps your business plan and flourish.