Synovate In:fact —
a first look at just-in research findings

In:fact readers are among the first to learn the latest findings from global market research leader Synovate.

In:fact delivers intriguing new facts and findings about consumers and markets directly to the desktops of people with a bona-fide interest in marketing research.

Synovate In:fact is usually compiled from large scale global surveys of well over 10,000 respondents. Many of the findings that emerge are published for the first time in In:fact.

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Current issue

September 2008
The ups and downs of air travel

Put 300 plus people in a really small space for a number of hours; expect many of them to sleep upright; feed them en masse (or not at all if it's budget); subject them to each other's snores, coughs, laughter, slurps and worse – and you're going to have a hard time keeping everyone happy. Sounds quite tough when you put it like that. Indeed, airlines face a considerable customer service challenge...keeping us all happy in the skies. Some of them rise to the challenge and some fail. Sometimes the difference can be a smile, sometimes it needs a lot more than that to create loyalty. Airlines with strong brands are invariably forgiven more, but do passengers even care about branding when all they want to do is get from A to B?