Synovate In:fact —
a first look at just-in research findings

In:fact readers are among the first to learn the latest findings from global market research leader Synovate.

In:fact delivers intriguing new facts and findings about consumers and markets directly to the desktops of people with a bona-fide interest in marketing research.

Synovate In:fact is usually compiled from large scale global surveys of well over 10,000 respondents. Many of the findings that emerge are published for the first time in In:fact.

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Current issue

June 2009
Global survey: Is 'green' set to drive the car industry?

Picture this. A crowded street full of bars and restaurants, gorgeous and wealthy people spilling out of drinking establishments and onto the footpaths. Suddenly the sound of a throaty engine rises above the pumping music and street noise, a prelude to the gobsmackingly powerful, tangerine sports car that pulls up. It's quite simply beautiful. Every single conversation stops. Laughter trails off. And every single head turns.