Synovate In:fact —
a first look at just-in research findings

In:fact readers are among the first to learn the latest findings from global market research leader Synovate.

In:fact delivers intriguing new facts and findings about consumers and markets directly to the desktops of people with a bona-fide interest in marketing research.

Synovate In:fact is usually compiled from large scale global surveys of well over 10,000 respondents. Many of the findings that emerge are published for the first time in In:fact.

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Current issue

October 2009
Money matters: Global survey on money and finance

The year of living dangerously. Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and attitudes in the year since the global financial crisis hit. And people have changed a great deal. Some use more cash, some less. Many use less credit, but there are still many signing up for it. People have postponed major life decisions; some are living much as they always did. Here's a little more about who's doing and thinking what.