October 2009
Money matters: Global survey on money and finance
The year of living dangerously. Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and attitudes in the year since the global financial crisis hit. And people have changed a great deal. Some use more cash, some less. Many use less credit, but there are still many signing up for it. People have postponed major life decisions; some are living much as they always did. Here's a little more about who's doing and thinking what.
October 2009
Synovate 'check outs' global grocery shopping
Grocery shopping. Most of us do it. Some of us reluctantly, some of us with a sense of anticipation and pleasure. Some of us want it to be social, and some want it over and done with as soon as possible. Some approach it with military precision and others can be heard wailing 'argh, I forgot the milk!' on the way home (ok, that's me). Grocery retailers need to take into account myriad attitudes and approaches and make the experience satisfying for customers and profitable for the company. Like all marketers, to get that balance right, they need to know how people feel, their habits and what they like. Synovate asked more than 6,700 people across 10 markets to spill the beans on their grocery shopping approach.
Can't find what you're looking for? Please email Vien Chan if you would like to find out more about these or any of our earlier In:fact studies.