April 2008
Young Asians fit 38 hours of activities into one day (but still manage eight hours sleep!)

Multi-tasking, media-rich lifestyles are the norm among 8-24 year olds in Asia, with these on-the-pulse consumers fitting 38 hours of activities into every 24 hour period. The recently-released third annual Synovate Young Asians study looked at what is in the hearts and minds of the region's youth, revealing their media consumption, purchase habits, attitudes, favourite brands and heroes. It covers 11 markets across Asia Pacific, including Australia for the first time.

December 2005
Life in the slow lane

WHAT strikes fear in the hearts of China's motorists? Pedestrians. Seventy per cent of mainland Chinese respondents in a recent Synovate survey attribute China's worsening traffic problem to unruly pedestrians, second only to rocketing private car ownership. Pedestrians pose such a problem for China's motorists that wardens with whistles and flags are stationed at major intersections in the three main cities of Beijing, Shanghai and Guangzhou. Their job? "To stop people wandering across the road against the traffic lights," says Synovate China managing director Darryl Andrew.

August 2005
Young Asians give their take on the world

TODAY'S young Asian is a multi-tasking, interactive, digital-driven consumer according to Young Asians, a new survey released by Synovate. Conducted in conjunction with MSN, MTV and Yahoo!, Young Asians surveyed over 7,000 respondents aged 8 to 24 across Hong Kong, Singapore, Taiwan, Malaysia, Thailand, Indonesia, Philippines and India.

December 2004
Deadly sin (and growing business) in Asia

Mirror mirror on the wall, who's the vainest man of all? Eager to find out, we asked nearly 3,000 males about their grooming habits and attitudes to vanity. Respondents were aged 15-64 years and came from all socio-economic classes.