August 2004
Do Parents Make the Grade?

Synovate's brand new youth division has spent its first few weeks thinking about the knotty issue of parenting. As part of these efforts, the team has used Synovate's TeenNation omnibus survey to speak with over 500 US teens, as well as travelling all around North America to spend a full day with well over 45 families. A wealth of insights has been gathered into how teens feel about their parents and vice versa.

April 2004
When it comes to cars, do kids drive their parents?

How much influence do kids have on their parents and grandparents when it comes to new car decision-making? To learn the answers to this question and more, we formulated a set of questions and inserted them into a recent global omnibus study.