November 2009
Global media survey: DigitALL in sight

It's a fascinating time to be a marketer. Determining where and when you can engage your potential customers has never been more challenging. Or more fun. Do you join the social media zeitgeist or dabble around the edges in a wait-and-see stance? Is your brand best served by TV, print or radio? And what about the mobile platform? It's enough to do your head in but of course the answer is all wrapped up with targeting and ROI, the same as it has always been. To do that well, you simply need to understand your audience... what they like and where their lives intersect with media and brands. Synovate asked more than 8,600 people across 11 markets for their thoughts on media and advertising.

August 2008
Social networking myths and facts

Online social networking. It's huge. More than 132 million people visited Facebook in June of this year and 117.5 million landed on MySpace. And that's merely two of the English-language social networking sites, albeit the most popular ones. With Asia now the world's most connected continent and other emerging markets coming online fast, the mind can barely wrap around just how many people out there are connected with others in myriad languages courtesy of cyberspace. Marketers are constantly urged to get their brands on these sites... and fast.

April 2008
Young Asians fit 38 hours of activities into one day (but still manage eight hours sleep!)

Multi-tasking, media-rich lifestyles are the norm among 8-24 year olds in Asia, with these on-the-pulse consumers fitting 38 hours of activities into every 24 hour period. The recently-released third annual Synovate Young Asians study looked at what is in the hearts and minds of the region's youth, revealing their media consumption, purchase habits, attitudes, favourite brands and heroes. It covers 11 markets across Asia Pacific, including Australia for the first time.