November 2007
The Olympic Games... Greatest show on earth or five-ringed circus?
With the countdown clock in Tiananmen Square registering 254 days to go, the eyes of the world are swinging towards China and the Beijing 2008 Olympic Games. The Games are arguably one of the most important global events for marketers... and the Beijing Games even more so, as they provide an 'in' to the world's biggest marketplace. But have the world's consumers even registered it's happening yet?
Can't find what you're looking for? Please email Vien Chan if you would like to find out more about these or any of our earlier In:fact studies.