November 2007
The Olympic Games... Greatest show on earth or five-ringed circus?

With the countdown clock in Tiananmen Square registering 254 days to go, the eyes of the world are swinging towards China and the Beijing 2008 Olympic Games. The Games are arguably one of the most important global events for marketers... and the Beijing Games even more so, as they provide an 'in' to the world's biggest marketplace. But have the world's consumers even registered it's happening yet?

December 2006
Do motorsports rev up brands?

More than one-third of motor racing fans would be influenced by a manufacturer's success on the racing circuit when buying a car or motorcycle, according to a recent global study by Synovate. Synovate surveyed 1,548 motorsport fans from the United States, Germany, Saudi Arabia, the United Arab Emirates (UAE), China and Malaysia, asking which type of racing they followed and the brand perceptions formed by the sport.

June 2006 - Special issue
Shooting for World Cup glory

Brazil are the overwhelming favourite to win the 2006 World Cup, a recent Synovate survey has found. And it's no surprise that Brazilian star Ronaldinho is tipped to be named the tournament's best player. But Synovate also learned that a significant number of women tune in to the games so they can enjoy watching the men in shorts!

September 2004
Athens Olympics: the inside track

Athens 2004 was full of unforgettable sports action sequences. But what else made impressions on the minds of international Olympic audiences? Determined to find out, Synovate asked more than 5,000 people around the world a series of questions aimed at uncovering some Olympian perceptions.

January 2004
Synovate puts sport under the microscope

Professional sport is a huge and growing global business. With billions of people regularly tuning into their favourite teams and events, no marketer can afford to ignore sports. For this edition of In:fact more than 9,000 responses were gathered in the US, Germany, Brazil, India, Canada, Russia, France, China and Korea regarding sports preferences and priorities. Of these, only 17% of respondents expressed a general lack of interest in sports.