Fresh market research findings that pack a punch.
 

June 2007


Grappling with gratuities


How much should you tip?

The inevitable question heard at the end of many restaurant meals was asked of consumers across the globe, with the most common answer from 31% of all respondents being between 10 and 15 percent of the bill.

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Confused consumers

Synovate Director Travel and Tourism, Sheri Lambert said global tipping etiquette is a source of unwarranted pressure, uncertainty and discomfort for consumers all around the world.

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To tip or not to tip

Despite the apparent uncertainty surrounding tipping, more than two thirds (69%) of respondents in Synovate's global tipping survey usually provide a tip or gratuity for a service rendered and a substantial 91% of these respondents feel personal satisfaction from leaving such a reward.

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Who do you tip?

Consumers are most likely to tip the world's waiters (86%), hairdressers (58%) and taxi drivers (52%) for their assistance, while casino dealers (8%), hotel doormen (14%) and coat check staff (22%) are the least likely to be rewarded.

Other service providers named by consumers as likely to receive a tip for their service include bartenders (46%), hotel bellhops (43%) and the handyman (33%).

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CURIOSITIES

> Three quarters of consumers globally will not leave a tip if they feel that they have received bad service.

> 82% of respondents in Hong Kong, 65% of respondents in Serbia and 53% of respondents in Brazil would rather donate their money to a charity than leave a tip.

> Spa service providers such as masseuses are most likely to receive a tip in Russia and Serbia, where 41% and 50% of respondents respectively said they usually reward such services, but are unlikely to be tipped by the French (4%) or the Spanish (6%).

 

BACK ISSUES

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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.