Fresh market research findings that pack a punch.
 

September 2007


Smoking bans win global support


More than 70% of people believe that smoking in public is fine as long as there is adequate ventilation or designated smoking spaces, according to the Synovate study.

Just under half (48%) of people supportive of smoking bans are in favour of them because they believe they have a positive influence upon public health, 33 percent support them because they do not like to be in places where other people are smoking and 14% believe smoking bans make dining out and entertainment options more enjoyable.


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> Smokers also willing to pay price for tobacco-friendly flights

> Smoker statistics

> The smokers–only target market



 
CURIOSITIES

> Italians (96%), Thais (96%) and Taiwanese (93%) are most supportive of wide-ranging smoking bans.

> Seventy-three percent of non-smokers globally believe that banning smoking in public places is a good way to encourage smokers to stop.

> Twenty-eight percent of smokers who don't support the bans think they're just another way for the government to interfere in citizens' private lives.

 

BACK ISSUES

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

Grappling with gratuities

Music 2.0 is here

The climate is changing... but will consumer behaviour?

More...


 
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