Fresh market research findings that pack a punch.
 

September 2007


Smoker statistics


Synovate's global smoking ban study found that, on average, 31% of respondents across the 15 countries surveyed classify themselves as smokers.

Slovakia has the most cigarette smokers, with half of all respondents smoking regularly, followed by Bulgaria (47%) and Russia (41 percent).

Singapore (13%) has the lowest numbers of smokers across all countries surveyed.


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> Smokers also willing to pay price for tobacco-friendly flights

> Smoking bans win global support

> The smokers–only target market



 
CURIOSITIES

> Italians (96%), Thais (96%) and Taiwanese (93%) are most supportive of wide-ranging smoking bans.

> Seventy-three percent of non-smokers globally believe that banning smoking in public places is a good way to encourage smokers to stop.

> Twenty-eight percent of smokers who don't support the bans think they're just another way for the government to interfere in citizens' private lives.

 

BACK ISSUES

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

Grappling with gratuities

Music 2.0 is here

The climate is changing... but will consumer behaviour?

More...


 
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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.