Fresh market research findings that pack a punch.
 

September 2007


The smokers-only target market


While smoking in public spaces is becoming socially unacceptable in many places across the world, some unique marketing opportunities targeting smoker's needs are also emerging.

Seventeen percent of all respondents to Synovate's global smoking ban survey agreed that they would pay extra to fly on an airline that allows smoking.

Respondents in Slovakia (52%), Taiwan (28%) and Korea (20%) are most likely to be the first customers of any smoking-friendly airline, while passengers from Italy (6%), Singapore (8%) and the United Arab Emirates (9%) would prove harder to recruit.


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> Smokers also willing to pay price for tobacco-friendly flights

> Smoking bans win global support

> Smoker statistics



 
CURIOSITIES

> Italians (96%), Thais (96%) and Taiwanese (93%) are most supportive of wide-ranging smoking bans.

> Seventy-three percent of non-smokers globally believe that banning smoking in public places is a good way to encourage smokers to stop.

> Twenty-eight percent of smokers who don't support the bans think they're just another way for the government to interfere in citizens' private lives.

 

BACK ISSUES

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

Grappling with gratuities

Music 2.0 is here

The climate is changing... but will consumer behaviour?

More...


 
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