Food as fuel or pleasure?

The study asked a series of attitudinal questions which respondents agreed or disagreed with. Garton said this was the clincher in realising just how conflicted people seem to be about food.

"On one hand, more than half of all respondents (54%) agreed that they eat whatever they want, whenever they want. On the other hand, more than two thirds say 'I watch my food intake carefully and strive to be healthy' which rather flies in the face of the first claim. This is the crux of food issues across the globe. People are torn by food as fuel versus food as pleasure," he said.

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> Off-the-scale behaviour

> The number one fast food nation

> Obesity: A weighty issue

> Losing it

> Home gyms, low-fat foods and weight loss programmes