Fresh market research findings that pack a punch.
 

January 2008


The number one fast food nation


The Synovate study also uncovered the number one fast food nation. When asked to agree or disagree with the statement 'I like the taste of fast food too much to give it up', the most addicted nation was the United Kingdom with 45% agreeing.

"Britons love their fish and chips, but only beat the Americans to the punch on fast food addiction by a small margin of one percent. A hefty 44% of Americans cannot give up burgers, pizza and wings, with the next most addicted nation Canada at 37%," Garton said.

The highest disagrees were France (81%), Singapore (75%) and Hong Kong and Romania (both 73%).

Pailleux said the French are clearly very concerned about weight but their issues have not arisen due to fast food.

"We are more concerned about our traditional high-fat cooking techniques and rich ingredients. This is not something we are going to give up easily... sharing classic food and time with loved ones is key to the French sensibility. However, there is also an element of not wanting to admit that fast food has a place in our lives," he said.


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> Off-the-scale behaviour

> Food as fuel or pleasure?

> Obesity: A weighty issue

> Losing it

> Home gyms, low-fat foods and weight loss programmes





 
CURIOSITIES

> Around a third of all respondents (31%) agree with the statement 'I tend to eat junk food when I am feeling down'. The most emotional eaters can be found in France (57%), the United States (48%) and the United Kingdom (44%).

> Brazilians (20%), people from the UAE (19%) and Saudis (18%) are more likely than other markets to attribute obesity to genetics or something that runs in the family.

> Low-carbohydrate foods are most used as a weight management measure in the UAE (27%) and Brazil (26%) while low-fat foods are most favoured in Saudi Arabia (60%), the UAE (44%) and Canada (43%).



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