Fresh market research findings that pack a punch.
 

January 2008


Obesity: A weighty issue


Obesity is a global issue. It is reaching epidemic proportions in developed nations and many developing countries now also have problems.

Synovate asked people what they believed the main cause of obesity was and found that 40% of all people attribute food as the culprit - 20% chose 'unhealthy food choices' and another 20% chose 'unhealthy food habits like eating at irregular hours'.

A further 18% say it is 'lack of exercise', 13% blame the individual ('no self-discipline') and 11% say 'genetics'.

People in the UK (21%) and US (20%), two of the nations with the biggest issues, are most likely to nominate 'no self-discipline' as the leading factor in obesity.

Across the globe, very few people blame their government as the number one factor in causing obesity.


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> Off-the-scale behaviour

> Food as fuel or pleasure?

> The number one fast food nation

> Losing it

> Home gyms, low-fat foods and weight loss programmes





 
CURIOSITIES

> Around a third of all respondents (31%) agree with the statement 'I tend to eat junk food when I am feeling down'. The most emotional eaters can be found in France (57%), the United States (48%) and the United Kingdom (44%).

> Brazilians (20%), people from the UAE (19%) and Saudis (18%) are more likely than other markets to attribute obesity to genetics or something that runs in the family.

> Low-carbohydrate foods are most used as a weight management measure in the UAE (27%) and Brazil (26%) while low-fat foods are most favoured in Saudi Arabia (60%), the UAE (44%) and Canada (43%).



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