Fresh market research findings that pack a punch.
 

January 2008


Losing it


The Synovate survey asked what steps people took when their weight creeps past a certain threshold.

When people are having no joy with their zippers, more choose to address weight issues with measures related to food rather than exercise. The most popular choice globally was 'reduce food intake' at 47%, followed by 'increase physical activity' at 43% and 'change the types of food that you eat' at 35%.

Fifty seven percent of Americans, 56% of French and 54% of Britons deny themselves food to try to lose the pounds, while 14% of Malaysians go for an easy fix, opting for herbs and supplements to try to manage the problem.

A lucky 21% of respondents say their weight does not change - a third of Hong Kong people, 29% of Singaporeans and 27% of Brazilians fall into this category.



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> Off-the-scale behaviour

> Food as fuel or pleasure?

> The number one fast food nation

> Obesity: A weighty issue

> Home gyms, low-fat foods and weight loss programmes





 
CURIOSITIES

> Around a third of all respondents (31%) agree with the statement 'I tend to eat junk food when I am feeling down'. The most emotional eaters can be found in France (57%), the United States (48%) and the United Kingdom (44%).

> Brazilians (20%), people from the UAE (19%) and Saudis (18%) are more likely than other markets to attribute obesity to genetics or something that runs in the family.

> Low-carbohydrate foods are most used as a weight management measure in the UAE (27%) and Brazil (26%) while low-fat foods are most favoured in Saudi Arabia (60%), the UAE (44%) and Canada (43%).



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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.