I'll take them in blue, black and bootleg

When it comes to jeans, it seems one pair is not enough for most of our respondents. Across the 10 markets surveyed, 31% of people own three or four pairs of jeans and another 29% own from five to 10 pairs. Drawers are fullest in Brazil, with 14% of respondents in that market saying they own more than 10 pairs of jeans and 40% with five to 10 pairs.

Ignacio Galceran is CEO of Synovate in Latin America and says this is not too surprising.

"Brazilians have a relaxed, but sexy, sense of style and denim is a good fit with the lifestyle. Owning many pairs gives clothing options for most occasions."

At the other end of the scale, 29% of Malaysians do not own any jeans at all with the next closest jeans-free groups at 13% in Taiwan and Russia. Synovate's Managing Director for Malaysia, Steve Murphy, attributes this to the local culture.

"We have many distinct cultural groups in Malaysia which means a greater diversity in overall wardrobe choices. Many Malays and Indians, especially women, choose traditional attire.

"More and more young people are choosing jeans though and it's not at all uncommon to see traditional head scarves teamed with denim."

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> Brands making the cut

> The jeans blues (or.... does my butt look big in these?)

> Picking the perfect pair

> What price perfection?

> The skinny on style