Picking the perfect pair

People love jeans, own many pairs, but find it hard to get a perfect fit. Given all this, Synovate asked respondents to choose one factor above all others, which would influence their purchase of jeans.

Quality appears to be the highest determinant of purchase with 39% of all respondents choosing 'They are good quality and will last a long time'. This factor won out over cost, with just 22% selecting 'The cost is reasonable'.

The survey found differing priorities across markets. Fifteen percent of Serbians chose 'They camouflage my flaws' and 15% of Koreans went for 'They make me look slimmer'. Koreans were also most likely to be influenced by brand with 17% choosing 'I like the brand' above all other factors.

When it came to style, the Russians and the French were ahead of the pack with 11% and 10% respectively choosing up-to-the-minute fashion as the most important purchase factor.

Priorities changed somewhat when analysed by gender. While quality remained top priority across gender, women were far more likely to want their jeans to camouflage flaws or make them appear slimmer.

Back to front page   |  On to next section > 

> Brands making the cut

> I'll take them in blue, black and bootleg

> The jeans blues (or.... does my butt look big in these?)

> What price perfection?

> The skinny on style