Fresh market research findings that pack a punch.
 

February 2008


The skinny on style


When are jeans stylish and when are they inappropriate? Synovate asked people whether jeans were OK for the office or passé for parties and found that the style-conscious French have a different perspective from most others.

An overall 38% agreed that 'jeans are appropriate office attire' but this shot up to an amazing 87% in France. Despite this strong French acceptance of jeans as office-wear, denim is clearly not party attire in France, with 74% of respondents disagreeing with 'I almost always wear jeans to parties'. Again this is in considerable contrast to the overall results, with 40% happily donning jeans for parties, with up to three quarters of all South Africans doing so.



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> Brands making the cut

> I'll take them in blue, black and bootleg

> The jeans blues (or.... does my butt look big in these?)

> Picking the perfect pair

> What price perfection?





 
CURIOSITIES

> Around two-thirds of all American women have kept a pair of jeans that are too small for them in the hope that one day they will fit again.

> 45% of all respondents agreed that, given a choice, they would wear jeans every day. This figure rose to 68% in Serbia and 65% in South Africa.

> Of all women, Koreans have the easiest time buying jeans with 52% disagreeing with the statement 'I find it very difficult to buy a pair of jeans that fits perfectly'. Of men, Brazilians have the fewest hassles (67% disagree with the statement).



BACK ISSUES

Three obvious facts about the world's emerging markets (and the less obvious... what they really mean for your brand)

Fast food addiction, obesity and other weighty issues

The Olympic Games... Greatest show on earth or five-ringed circus?

Democracy doesn't always get the vote

Smokers and non-smokers agree: Bans are okay in public places

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

More...


 
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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.