Fresh market research findings that pack a punch.
 

March 2008


About the 'Defining financial success' survey


Synovate spoke with over 12,500 adult consumers in 16 markets around the world - Argentina, Australia, Brazil, Bulgaria, Canada, Germany, India, Indonesia, Italy, Malaysia, Netherlands, Russia, South Africa, Saudi Arabia, United Kingdom and the United States of America. The study was conducted in January and February 2008 using online, telephone and face-to-face methodologies.

Please click here to see the questions posed to consumers.


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> Money talks. But what language does it speak?

> Developing a dislike for debt

> Does money make the world go 'round?

> Taking charge... and Lady Luck





 
CURIOSITIES

> Britons are more inclined to invite Lady Luck into their lives than any other consumers... nearly half of all respondents say they buy lottery tickets or enter competitions and raffles in an effort to boost their financial success.

> Two thirds of Argentineans and Russians disagreed with the statement that they would be happier if they had more money.

> Half of all respondents agreed that 'The time it takes to become financially successful is not worth the time it takes away from other, more important things' - the highest level of agreement was in India (65%) and Italy (64%) and the lowest was Australia and Canada (each at 37%).



BACK ISSUES

Revealing consumers' jeans joys and denim blues...

Three obvious facts about the world's emerging markets (and the less obvious... what they really mean for your brand)

Fast food addiction, obesity and other weighty issues

The Olympic Games... Greatest show on earth or five-ringed circus?

Democracy doesn't always get the vote

Smokers and non-smokers agree: Bans are okay in public places

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

More...


 
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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.