Fresh market research findings that pack a punch.
 

April 2008


Hanging on the telephone


On average, Asians aged 15-24 years are spending 1.6 hours a day, every day, on the phone. Just shy of one hour is spent on their mobile (59 minutes) and another 38 minutes is on a landline.

The biggest chatterboxes are the Thais, who spend a total of two hours 47 minutes a day on the phone, more than two hours of which is on their mobiles. The next most talkative are the Filipinos and the Singaporeans who also spend over two hours a day on the end of the line.


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> Multi-tasking in a media-saturated world

> Attention! Screens are best for getting noticed

> Mobiles on the move

> Game on

> Loving life... or not

> About the Synovate Young Asians survey





 
CURIOSITIES

> Over half of Hong Kong’s15-24 year olds (51%) look towards Japan as the source of inspiration for trends (highest in Asia). Only 4% of the same age group look towards the USA for inspiration (lowest in Asia).

> There is strong mutual respect between parents and their children in China with 74% of Chinese youngsters admitting that they have discussed problems or sought advice from their parents in the past 30 days (highest in the region). Parents also hold their children in high regard as two thirds of the youth surveyed said that their parents had sought advice from them too (also the region's highest).

> Young Thais between the ages of 15 to 24 are the most talkative in Asia, spending an average of 2.2 hours a day talking on their mobile phones.

> 46% of young Indonesians between the ages 15 to 24 selected religion (the highest in Asia) as being the most important thing to them, followed by 32% choosing family. Love, friends and appearance were the least likely to be nominated as the most important things, each selected by only one percent of young Indonesians.

Further results from the Synovate Young Asians survey are available for sale. Please click here to register your interest.



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Democracy doesn't always get the vote

Smokers and non-smokers agree: Bans are okay in public places

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

More...


 
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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.