Fresh market research findings that pack a punch.
 

April 2008


About the Synovate Young Asians survey


Synovate Young Asians is an annual tracking survey that provides credible, relevant information on the media, purchasing and leisure habits of young people in Asia Pacific aged eight to 24. This is the first year the survey has been carried out in Australia.

Conducted across eleven Asia Pacific markets including Hong Kong, Singapore, China, Korea, Taiwan, Malaysia, Thailand, Indonesia, Philippines, Australia and India, Young Asians provides detailed information on consumption and attitudes from childhood to early adulthood to meet the needs of regional media, marketing and advertising specialists.

The survey is supported by Microsoft Digital Advertising Solutions, MTV, SingTel, Star TV and Yahoo!.

Further results from the Synovate Young Asians survey are available for sale. Please click here to register your interest.


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> Multi-tasking in a media-saturated world

> Attention! Screens are best for getting noticed

> Mobiles on the move

> Hanging on the telephone

> Game on

> Loving life... or not





 
CURIOSITIES

> Over half of Hong Kong’s15-24 year olds (51%) look towards Japan as the source of inspiration for trends (highest in Asia). Only 4% of the same age group look towards the USA for inspiration (lowest in Asia).

> There is strong mutual respect between parents and their children in China with 74% of Chinese youngsters admitting that they have discussed problems or sought advice from their parents in the past 30 days (highest in the region). Parents also hold their children in high regard as two thirds of the youth surveyed said that their parents had sought advice from them too (also the region's highest).

> Young Thais between the ages of 15 to 24 are the most talkative in Asia, spending an average of 2.2 hours a day talking on their mobile phones.

> 46% of young Indonesians between the ages 15 to 24 selected religion (the highest in Asia) as being the most important thing to them, followed by 32% choosing family. Love, friends and appearance were the least likely to be nominated as the most important things, each selected by only one percent of young Indonesians.

Further results from the Synovate Young Asians survey are available for sale. Please click here to register your interest.



BACK ISSUES

Cents and sensibility: Global attitudes to cash

Revealing consumers' jeans joys and denim blues...

Three obvious facts about the world's emerging markets (and the less obvious... what they really mean for your brand)

Fast food addiction, obesity and other weighty issues

The Olympic Games... Greatest show on earth or five-ringed circus?

Democracy doesn't always get the vote

Smokers and non-smokers agree: Bans are okay in public places

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

More...


 
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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.