Fresh market research findings that pack a punch.
 

May 2008


The doctor will see you now


When we actually get there, how do we feel about our interactions with our doctor?

Overall, a third of respondents globally think doctors don't make enough time for them. The nationalities that complained the most were Russians (57% say their doctors don't have sufficient time) and Malaysians (55%), bearing out earlier comments concerning overloaded healthcare systems.

However, if you need a doctor, you might want to consider visiting the Netherlands, where only eight percent of the Dutch think that their doctor is too busy and does not spend enough time with each patient.

Director, Synovate Netherlands, Reinier Heutink, explained: "In general, the Dutch have a very critical attitude towards the healthcare sector. However, the first-line segment (General Practitioners) are generally viewed very positively and the GP population is sufficiently high to allow enough attention on each patient."


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> Can't go, won't go...

> How alternative is 'alternative medicine'?

> Keen on chemical or back to nature?

> Doctor's orders

> Just ask 'Dr Google'





 
CURIOSITIES

> Americans are more chilled out than all the other markets surveyed... one in ten have used meditation in the past year to address a health issue, the largest use of this approach across all the markets.

> Overall, people see their doctor as at least a partner in managing their health. However, Russians, Canadians and Brazilians were more likely than other respondents to see doctors as transactional, with 18% in all three markets agreeing their doctor is 'the person who simply prescribes the medication I request'.

> Russians and Slovakians were least likely to cite their doctor as their main source of medical advice and far more likely than any other markets to rely on newsletters, magazines, newspaper articles and books to manage their health (20% of Slovakians and 16% of Russians primarily use these sources).



BACK ISSUES

Young Asians fit 38 hours of activities into one day (but still manage eight hours sleep!)

Cents and sensibility: Global attitudes to cash

Revealing consumers' jeans joys and denim blues...

Three obvious facts about the world's emerging markets (and the less obvious... what they really mean for your brand)

Fast food addiction, obesity and other weighty issues

The Olympic Games... Greatest show on earth or five-ringed circus?

Democracy doesn't always get the vote

Smokers and non-smokers agree: Bans are okay in public places

Brands taking Asia by storm

Designer clothes, expensive jewellery, high-tech toys... Latin American elites are big spenders

More...


 
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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.