Fresh market research findings that pack a punch.
 

January 2009

The greatest fears for each market


Country

Highest

Second highest

Belgium

Losing job - 22%

Not being able to pay mortgage / rent - 20%

Brazil

Losing job - 42%

Not being able to buy food - 22%

Bulgaria

Losing job - 39%

Paying medical bills - 23%

Canada

Losing money from investments - 23%

Losing job - 20%

Denmark

Nothing - 29%

Losing job - 19%

France

Losing job - 21%

Not being able to pay mortgage / rent - 20%

Greece

Losing job - 40%

Not being able to pay mortgage / rent - 15%
Paying medical bills - 15%

Hong Kong

Losing job - 39%

Giving up luxuries - 14%

Malaysia

Losing job - 30%

Nothing - 20%

Mexico

Losing job - 31%

Not being able to buy food - 30%

Netherlands

Nothing - 37%

Losing job - 16%

Romania

Losing job - 32%

Nothing - 25%

Russia

Losing job - 55%

Nothing - 12%

Serbia

Losing job - 39%

Not being able to buy food - 17%

Taiwan

Losing job - 41%

Losing money from investments - 16%

Turkey

Losing job - 52%

Not being able to buy food - 16%

United Kingdom

Not being able to pay mortgage / rent - 22%

Losing job - 17%
Nothing - 17%

United States

Losing job - 24%

Not being able to pay mortgage / rent - 23%




Back to front page   |  On to next section > 


> Hope or nope?

> Keeping us up at night

> Money habits you can bank on

> Categorically speaking (or, which categories are feeling the pinch?)

> Brands: Make mine a no-name

> Recession? What recession?

> About the Synovate global economy and prices survey





 
CURIOSITIES

>  48% of Mexicans and 44% of both Brazilians and Malaysians are worried by the amount of money their partners spend.

>  Despite its relative economic health, or perhaps because of it, 74% of Hong Kong people think the city's economy will worsen in the next 12 months, the most pessimistic view of all 18 markets.

>  People are more pessimistic for their country than they are for themselves. Most people seem to understand the issues but do not believe they are personally as impacted as others around them.

>  22% of Americans gave up going out for meals with their partner or family as their first spending cut.

>  81% of Danes have not had to give up anything to date.



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Thank you for reading Synovate In:fact. This issue of In:fact was based on information gathered from a ViewsNet online survey and a Global Omnibus survey. As a global, full-service market research provider, Synovate is well-positioned to conduct online, telephone and in-person research on a local, regional or global basis. We believe in our subscribers' privacy rights. The data you provide us will not be shared with third parties.