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Six in ten would choose a green car over a dream car
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Global survey: Is 'green' set to drive the car industry?
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43% of Egyptians can't live without their cars
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15% globally say they will buy a new car in the next year |
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Government bailouts ok with 63% of
South Africans; but not with two
thirds of Japanese and US
respondents |
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Who wants a car that turns heads?
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Picture this. A crowded street full of bars and restaurants, gorgeous and wealthy people spilling out of
drinking establishments and onto the footpaths. Suddenly the sound of a throaty engine rises above the pumping
music and street noise, a prelude to the gobsmackingly powerful, tangerine sports car that pulls up. It's
quite simply beautiful. Every single conversation stops. Laughter trails off. And every single head turns.
That's the power of a dream car.
And that's what makes it quite amazing that, even if money were no object, six in ten people say they
would rather buy a green car than a dream car.
Synovate surveyed more than 13,500 people across 18 markets about green versus dream cars, vehicle
ownership, intent to buy in the next year and their attitude to cars, traffic, public transport and
their need-for-speed. Here's some of what we found.
Dream, green or in between?
Is green mainstream? Can the lure of the environmentally friendly vehicle outweigh the desire
for all the raw power of the petrol engine? Synovate asked respondents to forget about money
for a moment and tell us whether they would buy green, dream or in between.
>>MORE
Purchase intention: Brakes on or gearing up?
Yes, we are all living in interesting times... many individuals are dealing with financial
challenges, Governments are trying to manage copious economic challenges and car companies are
facing make-or-break times. But through all this, there are still car buyers out there...
>>MORE
Does public transport have legs?
Personalised transport like cars and motorcycles answer that basic need, getting from point A
to point B. Yet, public transport can often take care of that as well, albeit with a little less
style. It's greener and cheaper, both important considerations, so are more people joining the
queue for the bus?
>>MORE
Love me, love my car
While many are pragmatic about cars, seeing them as a means to an end, the survey also showed that,
for many, the love affair with the car remains passionate.
>>MORE
Governments taking the wheel
In a global recession, with car companies struggling and the subsequent loss of jobs and economic
power, should Governments drive matters?
>>MORE
About the Synovate global 'Dream versus green' cars survey
Numbers of people surveyed
This In:fact survey on cars was conducted in March 2009 across 18 markets - Australia (AU), Brazil (BR),
Canada (CA), China (CN), Egypt (EGY), France (FR), Germany (DE), Greece (GR), India (IN), Japan (JP),
Korea (KR), Malaysia (MY), South Africa (ZA), Thailand (TH), Turkey (TR), the United Arab Emirates (UAE),
the United Kingdom (UK) and the United States of America (US). It covered over 13,200 urban respondents.
Scott Miller, CEO Synovate Motoresearch and Car Lover
