Zzzzz... ring, ring.
Phones fast replacing alarm clocks, stand-alone cameras
One in five have used text to set up first date
|
Mobiles 'remote control
for life': Global survey
|
|
8% have been dumped by text... ouch!
|
Three quarters across globe
don't leave home
without mobile phone
|
|
Half of Russian mobile
owners would rather
lose their wallet
|
|
Remember a world without the mobile phone? Me neither. These small-but-powerful devices are so ubiquitous
that by last year, more human beings owned one than did not. Mobile Intelligence expects that figure to
leap to 70% of all people by the end of 2010.¹
This sheer volume, coupled with enormous marketing potential that is just starting to be realised, means
that marketers need to understand as much as possible about how people use their phones, how they feel
about them - and what they want more of.
Synovate surveyed over 8,000 mobile phone owners across 11 markets to find out.
The mobile as a 'remote control' for life
Synovate's global head of media - and master of multi-tasking - Steve Garton, sets the scene.
>>MORE
Me, myself and my mobile
To borrow from Amex, most people don't leave home without it. Indeed, the Synovate survey
certainly showed how much people depend on their phones.
>>MORE
'Alarming' stats on what people do
In an increasingly mobile-literate world, only 37% of respondents agreed they did not know how
to use most of the features on their phones - meaning over six in ten are very comfortable with
multi-function mobiles. So what are people actually using them for?
>>MORE
... and what they want to do
So what features do people want more of? What do people most want to see on their mobiles of the
future? We asked.
>>MORE
Phone flirt 'n' dirt
Text messaging has undoubtedly changed the way people manage their relationships. This survey
showed that 31% of people across 11 markets have lied about their whereabouts via text, one in
five have set up a first date and 12% have broken up with someone. The 'Dear John' text. Ouch.
>>MORE
¹Statistics are quoted in 'The Tipping Point: one in two humans now carries a mobile
phone' by Mike Hanlon on
http://www.gizmag.com/mobile-phone-penetration/8831/
About the Synovate mobile phones survey
Numbers of mobile phone owners surveyed
CA
831
 |
DK
444
 |
FR
501
 |
MY
824
 |
NL
915
|
PH
755
 |
RU
1126
 |
SG
930
|
TW
927
|
UK
502
|
USA
504
|
The In:fact survey on mobile phones was conducted in June 2009 across 11 markets and over 8,000
urban mobile phone owners. The markets covered are Canada, Denmark, France, Malaysia, the Netherlands,
the Philippines, Russia, Singapore, Taiwan, the United Kingdom (UK) and the United States of America (US).
The survey was conducted online in several markets, meaning the respondents are likely to be more
tech-savvy than the general population.
