Colour and Emotion - Synovate Censydiam
This book on colour is not really about colour.
It is not a book about the physics of colour, the so-called colour order systems, though it does briefly outline the landmark theories in the history of our understanding of how colour works - from the ideas of the ancient Greek philosophers and scientists to the theories of Johannes Itten and the Bauhaus movement.
It also tells you, in brief, what colour is and of the contemporary models as you see them on your computer and television screens.
This is not a book about the psychology of colour either, in the sense of the effect of colour on the human mind, though it does discuss at length the symbolism of colours in different cultures.
By following the path of linguistics, the observations within reveal how colour is as much a question of linguistic signs, and the interplay between signifiers and the signified, as of physics.
Our ultimate aim is to tell you how and why colour can help you sell.
