Reports
Hotspots reports
Several years ago we launched Hotspots, a series of short publications that offer insight into markets around the world. We've sold hundreds of these reports at $120 each. Now we're making them available to you for free!
Each report offers key market insights that help you understand that country's population and culture, the dos and don'ts of research in that market, along with valuable statistical data, drawn from proprietary Synovate surveys and public sources. For manufacturers and marketers, these booklets offer insight into the world's markets and how to do business in them.
2008 U.S Diversity Markets Report
The 2008 U.S. Diversity Markets Report is the 13th edition of what was previously called "The U.S. Hispanic Market Report". This book, referred to colloquially as the "Blue Book" has been considered the bible in the industry since the first edition debuted in 1980.
The change in title represents significant changes in the book itself. As more and more companies have formed Diversity marketing groups and initiatives, Synovate Diversity responded by increasing the breadth and depth of information about Hispanics, African-Americans and Asian-Americans.
In addition to detailed demographics and market profiles for the top 80 DMAs in the US, The U.S. Diversity Markets Report features expanded and updated information about these Diversity markets available nowhere else. With over 300 pages of new primary research information, the new report will include an update on Synovate Diversity's proprietary Hispanic Acculturation Segmentation, updated buying power statistics, language use profiles, media usage information, product and service usage measures and in-depth Diversity market profiles.
Download table of contents (PDF, 458Kb)
The 2006 edition of the U.S. Diversity Markets Report can be purchased here.
2006 China Digital Life Report
The 2006 China Digital Life report is the second edition of a large-scale analysis of the flat screen TV and home digital products market in China. It looks at consumption trends - now, and the possibilities for the future.
Jointly conducted by Taiwan's leading industry body the Market Intelligence Center (MIC), Institute for Information Industry and Synovate, this comprehensive report covers major first and second tier Chinese cities - namely Beijing, Shanghai, Guangzhou, Chengdu and Shengyang.
MIC is considered an authority and an IT industry leader in Eastern Asia. Through this book and its accompanying events, MIC's aim is to provide a forum for business leaders to learn about and discuss information technology issues.
The report contains two parts. Part One is a consumer demand analysis of flat TVs presented by MIC. Part Two is an overview of acceptance and future demand of home digital products presented by Synovate.
Global Contact Centre Benchmarking report
In today's increasingly global industry, contact centres face growing pressures to meet rising customer service expectations, performance targets and delivery expectations - all within constrained budgets.
The 2005 Global Contact Centre Benchmarking survey provides organisations with the opportunity to see how their contact centres measure up against global, regional and industry performance standards, understand the latest industry trends and see how different contact centres are responding to today's challenges.
The February 2005 edition is the seventh in a series of the industry-renowned benchmarking reports.
The report has balanced global and industry representation from over 165 participating contact centres located across 24 countries, and five continents, and is an invaluable reference for all contact centre professionals.
Synovate has been conducting the Global Contact Centre Benchmarking research for many years.
Dimension Data is our partner in producing the report, since they have extensive expertise and insight into the contact centre industry globally, and the report is published under the auspices of Merchants, a leading contact centre solutions company in Europe.
China Olympics Week One
What's red, fluffy and selling like hotcakes in China?
Fuwa fever has gripped China and the red Olympic mascot (known as a Fuwa), Huanhuan, is easily the most popular one among the Chinese people. How do we know this? We asked! Of course the finding makes sense because red is highly symbolic in China... both as a lucky colour and representing China itself.
During the first week of the Games, Synovate spoke with 500 urban Chinese (overnight!) to get a glimpse into their Olympic thoughts and behaviour... please see the attached report for some fast facts.
China Olympics Wrap Up
Chinese consumers tell of greatest Olympic moments, best sports and Gold medal sponsorship efforts
The party's over. Everyone has gone home. And the world's greatest sporting festival has drawn to a close for another four years. Which of course leaves the question... what impact did it have on China's people?
Synovate conducted an online survey among urban Chinese the moment the Olympic flame was extinguished in the Bird's Nest Stadium. More than five hundred people responded in under seven hours (our very own Olympic record!) and told us what their best sporting moment was, best non-sporting moment, favourite sport, most memorable sponsor, their view of the most important legacy of the Games and a whole host of other things as well.
Please click on the below reports for an overview of all-things-Olympic.
