2008 U.S Diversity Markets Report
The 2008 U.S. Diversity Markets Report is the 13th edition of what was previously called "The U.S. Hispanic Market Report". This book, referred to colloquially as the "Blue Book" has been considered the bible in the industry since the first edition debuted in 1980.
The change in title represents significant changes in the book itself. As more and more companies have formed Diversity marketing groups and initiatives, Synovate Diversity responded by increasing the breadth and depth of information about Hispanics, African-Americans and Asian-Americans.
In addition to detailed demographics and market profiles for the top 80 DMAs in the US, The U.S. Diversity Markets Report features expanded and updated information about these Diversity markets available nowhere else. With over 300 pages of new primary research information, the new report will include an update on Synovate Diversity's proprietary Hispanic Acculturation Segmentation, updated buying power statistics, language use profiles, media usage information, product and service usage measures and in-depth Diversity market profiles.
Download table of contents (PDF, 458Kb)
The 2006 edition of the U.S. Diversity Markets Report can be purchased here.