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Bringing Life to Life: Hotspots

A couple of years ago we launched Hotspots, a series of short publications that offer insight into markets around the world. We've sold hundreds of these reports at $120 each. Now we're making them available to you – marketers, brand owners, product managers, manufacturers, market researchers – for free!

Each report offers key market insights that help you understand that country's population and culture, the dos and don'ts of research in that market, along with valuable statistical data, drawn from proprietary Synovate surveys and public sources. For manufacturers and marketers, these booklets offer insight into the world's markets and how to do business in them.

We have offices in over 60 countries (conducting research in over 130) and now have reports for over 30 of these, listed below, with more in progress.

If you would like a copy of any of these reports, simply click on the market of interest, fill in your details and we'll be in touch with your report.

Here's are a couple of excerpts from China and Brazil to whet your appetite:

Bringing Brazil to Life: Free-spending hedonists still influenced by traditional Catholic values, Brazilians are addicted to soap operas, football, and a tropical lifestyle that's distrinctly Latin. Applying North American or European marketing models to these flamboyant party lovers won't get you far...

Bringing China to life: China is like a rapidly growing teenager – a mixture of confidence and uncertainty, questioning the values of elders yet seeking an identity of its own. No wonder China can be a perplexing place to do business.