Brand Value Creation, Communications and Equity

Prepared By Jannie Hofmeyr and Ged Parton Director of Innovation and CEO respectively, Synovate Brand and Communications Practice.

This is a great time to be in marketing research. The opportunities for both improvement and for changing the way things are done, are huge. We've put this document together to summarise our current thinking on a range of issues. What follows, therefore, is the framework which informs our practice and our offer.