Online Consumers: Beyond Fiction to Fact Distilling Reality from the Hype
Abstract:
The transformation of the research industry is a direct result of the astounding technological advances impacting all facets of business and society today. At the root of this myriad of change is the day-to-day impact on people, the very people who are our consumers and our respondents. This paper will examine the Internet's impact on consumers, both attitudinally and behaviorally, with particular emphasis on those facets directly related to the research industry’s quest to gather sound, viable consumer inputs via this burgeoning medium.
