An Examination of Online Sampling Techniques
Abstract:
One of the key challenges of executing online research is that of sampling: where and how to acquire Internet sample, how to control the composition and consistency of samples and what is the optimal process for sampling on the Internet. Given these issues, along with the proliferation of badly designed surveys being forced upon web users and the heightened sensitivity to spam-like invitations, online panels are being created in hopes of providing better solutions to these sampling issues.
